Trading Leagues
Collaboration with Lollypop Design
Trading Leagues
UI/UX Design
TradingLeagues aims to simplify stock trading for all users, including beginners, by offering easy-to-understand games with dedicated landing pages and 'how to play' sections. Detailed wireframes provide comprehensive information about products, games, rules, and policies, building user trust. With the rise of stock trading among millennials in India, TradingLeagues conducted workshops and engaged with stakeholders to understand customer workflows, pain points, and product goals. This research informed the platform’s development, ensuring it meets user needs and creates an engaging, accessible trading experience for everyone.
Skills and Softwares
- Figma
- User Interface
- User Experience
- User Research
I wanted to come up with something fun, distinct, and memorable to showcase such complex trading patterns by bringing in the gamification aspect and making it seamless even for the rookie trader to engage with the app. Thus my inspiration comes from the ‘Monopoly’ game which most people might have played once in childhood. I captured the texture of cards, and vibrant colors and applied the essence to the digital assets of the app making it playable and effortless.
Great data visualization goes beyond aesthetics, it helps the user view patterns and draws complex insights making big data less overwhelming. I wanted to come up with something fun, distinct, and memorable to showcase such complex trading games and patterns. I evaluated our designs internally and externally with proven practices to measure their effectiveness in regard to credibility and usability. The concept got a lot of attention and was marked as a disruptive design in the fintech domain.
